In the Pre-Corona era, before COVID-19, physical stores were leading the market although the cosmetics industry did not overlook the importance of the online market. However, after COVID-19, entering the "post-corona" era the proportion of offline stores is gradually decreasing, and the market is rapidly reorganizing into an online sales market. Online business is called “Untact Business” in the post-corona era and has established itself as a new type of business. Untact is a neologism that means no contact by adding ‘un’, which means negative to the word ‘contact’. It is a social phenomenon of COVID-19 and a trend in the non-face-to-face business era. This untact business is possible because, first, the low-cost and high-efficiency effect is supported by the generalization of previously impossible service methods, due to the development of online services and logistics networks. Second, with the development of non-face-to-face technology and more digital natives who are familiar with smartphones or display screens, untact consumption is becoming more accustomed to digital than faceto-face interaction.Although non-face-to-face untact is the biggest trend in the recent market, paradoxically, another big trend in the recent market is "community" that values mutual exchange. In an online world overflowing with various types of information and advertisements, the community has become a place where various individuals share informations, then distinguish and judge their own good and bad. And the information in this community enables reasonable consumption using the community by helping to derive satisfactory results. It is to share and select the necessary information for each other and to pursue rational consumption. LOTT paid attention to the ‘untact’ and ‘community’ mentioned above. We have led the market by focusing on offline stores and home shopping, but in the post-corona era, we are developing an ‘untact’ platform centered on ‘community’. We will lead the online cosmetics market by introducing and convergence of new technologies and ideas such as block chain, big data, artificial intelligence (AI,) augmented reality (AR, Augmented Reality), and Metaverse in the untact market.The LOTT platform provides high benefits to all platform participants (sellers and consumers) and promote fair and mature growth of the cosmetic market by forming a transparent reward system, for participation with block chain technology based on high security and transparency. In addition, we will protect participants" information safely by introducing personal information security technology using blockchain.Also, by combining big data technology and AI technology, we plan to provide customized beauty information for consumers to enable reasonable consumption of cosmetics. We plan to develop innovative purchasing methods such as virtual application of cosmetics using AR technology. In addition, LOTT plans to contribute to the promotion of human health by establishing the “Health-Verse”, in a collaboration of health and beauty using DNA information, and establishing digital health care system without time and space restrictions through a breakthrough diagnosis and counselling program. Metaverse, which has recently been spotlighted as a global trend, is based on MultiPersona. Multi-persona met with “many” and “persona: a Greek word meaning ‘mask’ or ‘external personality’”, leading to a culture of expressing diverse selves, and became the basis of the metaverse.Multi-persona has been transformed and expanded according to the emergence and development of various media platforms. And it leads to the outburst of honest desire through the projection of an identity that one has been hiding, as well as freely expressing another themselves that have not been expressed in reality while living social life such as school and work in the Internet where anonymity is guaranteed.The secondary (sub-character) syndrome that appears in the news and media is also proof that various multi-personas have already been reflected in reality. This multi-persona phenomenon, which has moved from PC communication to Internet cafes and from Internet cafes to SNS, will move toward a multiverse. Metaverse is a container that contains another world and can have various appearances depending on what is contained in the container, so it was named by combining Meta meaning transcendence and Universe meaning the real world.Video conferencing technology, which was developed for business purposes, was used by people to enjoy "homestay parties" with friends, and streaming service companies began to discover and develop ways that individuals and businesses to overcome physical limitations, then continue to interact with others such as "simultaneous viewing" services that allow different users to enjoy media together.Likewise, a transformation that many things that have been done through physical encounters in real life can become possible in the digital world has begun, leading to irreversible changes in lifestyle that can no longer be returned. The recent firm trend of metaverse is to become the extension of the real world like where users can do social and cultural activities, create economic value, and can receive rewards according to ownership and investment of goods in the metaverse world.Then, how do people form relationships and maintain them in the virtual reality called metaverse? What are their activities and what are they pursuing? We present the beautycommunity developed on the LOTT platform as an answer to these questions. In the future, metaverse users will now be able to express their own desires through their own avatars created by projecting their different identities. And within the beautycommunity where they will be active on the LOTT platform, they will fully build a new life through economic and social activities continuing in the real world as well as expressingtheir desires.The metaverse world will allow you to transcend the constraints of time and space. If you live in other region on your own, having dinner ready for your appointment, sitting at the table and accessing the virtual reality world may soon become your life. Because your virtual reality device equipped with a reality recognition function will bring the food on the table into the metaverse world, and you will be able to enjoy family mealtime by sitting around the decorated table with your "physically" separated family members to accesses the metaverse at the appointed time. Even though some may be having breakfast and some may be having dinner, you will be able to spend time with your family beyond the limitations of time and space.LOTT wants to bring reality to the metaverse and at the same time help the real me to make positive and beneficial changes through the metaverse. The Health-verse service model that develop on the LOTT platform is an implementation of virtual reality that allows users to enjoy surreal within the metaverse and closely relate all these benefits to real life and health.
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