Trump Org has filed a trademark application for “TRUMP,” indicating a larger push into digital assets. The filing details plans for a TRUMP-branded metaverse and a platform for trading NFTs and cryptocurrencies, limited to those “authorized by the 45th and 47th President of the U.S.”
He has already built a strong footprint in the digital collectibles space by releasing multiple NFT sets featuring patriotic designs and personal branding. While this move has drawn both support and criticism, it could reshape political engagement via blockchain commerce and spark debates on profiting from public influence.
Trump’s NFT story began in December 2022 with the of his first collection, featuring digital trading cards with various heroic depictions. Minted on the Polygon blockchain, the series found fast success.
Each of the 45,000 NFTs was priced at $99, bringing in about $4.5 million in total sales. Despite , the quick sellout highlighted Trump’s appeal among collectors and political backers.
Following that success, more NFT sets arrived, each with a distinct theme. The second release added 47,000 digital cards, further cementing Trump’s market presence.
Later, the “Mugshot Edition” tied to his legal troubles, fueling both engagement and criticism. These calculated launches kept his NFT lineup prominent while reinforcing his brand.
In 2024, Trump branched out by issuing NFT collectibles on the Bitcoin blockchain through Ordinals. This choice, shifting from Ethereum-based NFTs to Bitcoin Ordinals, signaled a rising trend in the crypto world.
Bitcoin-linked NFTs have gained attention for their stronger security and permanence, making them a favorite for certain collectors. By embracing Bitcoin’s growing role, Trump positioned himself as a trendsetter in blockchain circles.
Trump’s NFT lines remained active on secondary exchanges, with some tokens fetching thousands of dollars. Platforms such as OpenSea and Blur logged high trading volumes, showing steady demand.
When compared to other celebrity NFT projects, Trump’s collections performed notably better, helped by his ongoing media exposure and loyal followers. Many star-powered NFT efforts have faded, but Trump’s brand kept its momentum and drew consistent interest.
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