Adidas Launches Exclusive NFT Collection for Xociety Game on Sui Blockchain

Adidas is taking another step into Web3 by creating a new line of non-fungible tokens (NFTs) for Xociety’s upcoming third-person shooter RPG game with role-playing game (RPG) elements. The exclusive collection includes virtual skins featuring black hoodies and neon tracksuits with official Adidas logo.

The NFTs will be minted on the Sui blockchain and sold in mystery boxes, each containing a certain number of clothing sets. Players can mint these NFTs from May 16, 2025, at 9 a.m. ET via Tradeport, a key marketplace within the Sui ecosystem.

This is not Adidas’ first foray into NFTs. The company had previously launched its Metaverse collection and has built a steady digital asset presence. The new partnership with highlights the growing connection between gaming and Web3 technology.

The Adidas NFTs will feature a range of rarity tiers, including Uncommon, Rare, Epic, and First. Each mystery box contains different amounts of clothing sets according to its tier ranking, with First and Epic boxes providing exclusive selections.

Participants who possess can customize their in-game characters, thus adding a layer of personalization to the gaming experience. Further, Xociety plans to launch its full upcoming game with the support of Hashed and Spartan alongside KRAFTON while offering its players both immersive gameplay and real-time rewards.

Through this revenue-sharing partnership structure, players receive rewards based on in-game spending activities, embracing Web3 ethics by distributing game success benefits directly to players. Adidas’s effort to introduce NFTs for Xociety represents the brand’s ongoing dedication to incorporating digital assets into its business strategy.

Utilizing the blockchain to mint Adidas NFTs marks a significant strategic move. The Sui blockchain stands apart from account-focused solutions as it operates under an object-centric system, enabling quick processing while reducing expenses effectively for large-scale digital assets and gaming purposes. The integration shows Adidas’ commitment to blockchain technology to develop engaging, efficient, and scalable digital experiences.

This collaboration makes Xociety a leading pioneer within the Web3 gaming environment. Using blockchain elements, the game allows players to engage in action-focused gameplay while enabling them to own and trade digital assets.

Using branded Adidas gear adds global appeal, particularly among audiences in Asia, South America, and Europe. By teaming up with Xociety, Adidas continues to merge brand identity with digital innovation, aiming to foster deeper connections with online communities and gamers worldwide.