Transfer
As the Token Graveyard Grows, LBank's Youthful Bet on Bullet Comments Turns Market Moments Into Social Events
As the crypto token graveyard grows, LBank has successfully turned market moments into engaging social events through its innovative "Bullet Comments" feature on trading charts—attracting over 50,000 users in a week by allowing traders to write epitaphs for failed tokens, contrasting with the declining engagement of standalone crypto social apps by integrating social interaction directly into the trading experience.
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More than 50,000 users joined LBank's Bullet Comments "epitaph" campaign within a week, with up to 10 comments appearing on screen at the same time at its peak.
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The campaign invited traders to write epitaphs on the Bitcoin page for tokens that have faded, as CoinGecko data shows more than half of all tokens launched since 2021 have failed.
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The traction contrasts with the decline of earlier crypto social products, which struggled to keep users once incentives faded.
The crypto market's token graveyard keeps growing. According to CoinGecko, 53.2% of the roughly 20.2 million tokens listed on its GeckoTerminal tracker since mid-2021 had stopped trading by the end of 2025, with 11.6 million failures in 2025 alone.
LBank turned that reality into a format. Through Bullet Comments, a live commentary layer on its trading pages, the exchange invited users to write epitaphs on its Bitcoin page for tokens and projects that have lost momentum. More than 50,000 users took part within a week, according to LBank, and at peak moments as many as 10 comments scrolled across the chart at once.
The campaign is the latest in a run of experiments with the feature. During a recent U.S. nonfarm payrolls release, users gathered on the gold chart to call the move as the data landed, an event Benzinga reported on at the time. The exchange is now running a campaign that lets users design their own Bullet Comments stickers. Each format ties the same tool to a different market moment.
The results stand out against the recent history of crypto social products. Friend.tech, which generated more than $2 million in daily fees at its peak in September 2023, saw fees fall below $100 a day before its developers renounced control of its smart contracts in September 2024. Farcaster's daily active users dropped from about 104,000 to 60,000 over the summer of 2024, according to Dune Analytics data at the time. Analysts pointed to a common problem: many of these platforms tied social interaction to speculation and asked users to adopt new apps, wallets or tokens, but offered little that kept them engaged once incentives faded.
Bullet Comments takes almost the opposite approach. It does not ask users to download a new app or buy a token. It sits on the trading chart, where users already spend their time, and draws its energy from market events rather than from financial rewards for posting. The market provides the moment; the product provides the place.
That distinction also matters as competition among exchanges intensifies. Most major platforms now offer similar products, from tokenized stocks to AI trading tools. Social features have become one of the few remaining areas of differentiation. Binance has built a full social network in Binance Square, and Bitget has focused on copy trading. LBank has placed its bet on the chart itself.
The approach also offers a way to judge whether an exchange's youthful branding has substance. The test is whether social interaction happens inside the product rather than only on external channels, whether campaigns reward participation rather than volume alone, and whether activity follows the moments users already care about. By that measure, a campaign that drew tens of thousands of users to joke about dead tokens on a Bitcoin chart is a clearer signal than a marketing slogan.
The format is not without risks. Humor around failed tokens can blur into speculation, and commentary on a chart is not investment advice. Social features also depend on moderation to keep conversations healthy.
Still, the momentum fits LBank's broader direction. The exchange's registered users grew from about 25 million ahead of the 2026 World Cup to more than 30 million by October, and its October 26 brand upgrade formalized a new positioning: "Your Go-To Crypto Plug."
"Crypto trading should be defined not only by access to opportunities, but also by the experiences that bring people together," said Eric He, LBank's Community Angel Officer and Risk Control Advisor.